GREEN POWER CONFERENCES PROVIDING A LEADING PLATFORM TO THE INDUSTRY FOR ITS CONTINUED EFFORTS IN MAKING COMMERCIAL SCALE PRODUCTION A REALITY

07 March 2013 (London) – "The fuel is competitive, people will buy it because it is cheaper," Guido Ghisolfi, Chief Executive Officer of Beta Renewables says simply and confidently to Ethanol Producer Magazine about the commercial scale cellulosic ethanol plant at Crescentino Italy. Those are the words that the advanced biofuels market has been waiting to hear and which will affect the entire bioeconomy moving forward.

Due to faltering government support for biofuels, flexibility has been important for many companies looking to sell products into alternative end markets; however, Beta Renewables' success suggests that the fuels market cannot be ruled out. By scaling up production and scaling down costs, the biobased fuels and chemicals markets are in the running to cash in on several billion dollar market opportunities.

"In the effort of reaching commercial scale production the focus has traditionally been on which policy drivers are needed to get us there," says Marsha Irving, Senior Conference Researcher at Green Power Conferences, "but to actually reach price parity the bioeconomy is looking closely at the nuts and bolts to driving efficient, effective and economically viable feedstock growth and conversion technology development."

Overall, the aim of the game is to reduce costs so that production is competitive and in line with international supply markets. This is something that Beta Renewables have managed to achieve so creating this blueprint to reach commercial reality is in fact plausible.

Green Power Conferences is proud to announce that they will be providing a platform for the industry to discuss the fundamental underlying mechanics and determine the most beneficial pathways forward for production throughout the biobased value chain: The inaugural World Bio Markets – Technology & Innovation conference and exhibition taking place the 25-26 June at the Copenhagen Marriott Hotel.

Speakers at the event will look at how feedstock growers are finding hardier crops that have a higher return on investment. Many companies are also considering new varieties of crops, enhanced seed varieties, the implementation of better fertilisers, irrigation systems, tillage processes and harvesting practices – all to achieve higher crop yields. To compliment these efforts, huge strides are being made in the development of efficient conversion technologies. By looking at the various types of conversion technologies and their performance in the market we will be able to identify how the industry is moving forward. With 2012 seeing some impressive strategic partnerships, it is clear that companies are looking to collaborate with others who are showcasing their excellence in the market in the aim to achieve profitable results in these billion dollar markets.

By bringing together key technologists, inventors, scientists, and futurists we will be able to discuss innovative ways of making biobased products commercially viable in a competitive market. Don't miss out on this opportunity to brush shoulders with pioneering thinkers and commercial minds in the sector. At this early stage we are pleased to announce that some of our speakers are coming from Cargill, Royal DSM, Borregaard, Rennovia, Biocore, Eurobioref, Standard Chartered Bank, The Carbon Trust, Bloomberg New Energy Finance and the European Commission.



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More information on the conference, agenda, speakers and sponsors can be found at: www.worldbiomarket.com/innovation

About Green Power Conferences
Green Power Conferences is the market leader in renewable energy conferences. Since 2003, over 22,000 delegates have attended more than 200 conferences, exhibitions, workshops and training courses providing strategic business intelligence to the renewable energy and sustainability industries. Green Power's expertise lies in producing high quality, interactive events that provide ample networking opportunities for delegates, sponsors and partners. They specialize in renewable energy and produce a broad portfolio of events for the wind, solar, biofuels, biomass, biogas, geothermal, ocean energy and climate finance markets. More information and a full list of current conferences is available at: www.greenpowerconferences.com.

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