Rhone Resch, president and CEO of the Solar Energy Industries Association ® (SEIA®) addressed the Opening General Session at the PV America Conference 2011 at the Pennsylvania Convention Center in Philadelphia to welcome small business owners, entrepreneurs, global corporate executives and energy leaders from around the country to the only conference focused solely on the fastest growing segment of the solar industry – photovoltaic solar (PV), the technology that converts sunlight to electricity. Mr. Resch's speech highlighted solar PV's tremendous growth in 2010, its potential for 2011 and how the Mid-Atlantic/Northeast region is now the largest market for PV in the United States. In total, 878 megawatts (MW) of PV capacity was installed in 2010, more than doubling 2009 installation totals. Smart federal and state policies, completion of significant utility-scale projects, expansion of new state markets and declining manufacturing and installation costs drove the industry's U.S. expansion.  Click here for the full text of his remarks.