There’s a lot of reasons why most homes in America do not have their own wind turbines — high costs, permitting issues, and just plain aesthetics. But there’s a wave of entrepreneurs trying to change that, including James Post, who has developed the SmartWind RidgeBlaster and submitted the concept to GE’s Ecomagination challenge.

Watch the video (complete with music that would make the Techno Viking proud) below for a comprehensive description of the idea. It’s a wind turbine that stretches horizontally across the ridge of a gable roof, and has a diameter of 22 inches. The wind is meant to sweep up the roof through the turbines and the design is supposed to be able to utilize wind at any angle. According to GE’s materials on the concept, the customer would pay around $4,000 for a 1.8 kW, plus the cost of a 3 kW grid-tied inverter.