Nearly 90% of those responding to a new survey by the Consumer Electronics Association said environmental factors such as energy efficiency would play a role in their decision to buy their next television. But because there is no one standard about what it actually means for a product to be "green," the study shows that consumers also are confused by claims to that effect. Less than half of the 960 people surveyed said they're generally able to make sense of the environmental attributes attached to electronics on the market. Tim Herbert, the C.E.A.'s senior director of market research, said that although consumers are confused by the green credentials of various electronics, "the key takeaway is the growing importance of 'green' in consumers' purchasing decisions." [read more]