Applying Energy Storage in the Real Time Market to Minimize Costs and Support Innovation and Economic Viability

marcus evans, a conference producing company, will host the 3rd Annual Electric Energy Storage Conference, January 8-10, 2013 at the Embassy Suites Biltmore in Phoenix, AZ. Twenty-two leading energy storage experts will provide insights on how to advance the technological and economic potential of electric storage operations at this two-and-a-half day event.

Energy storage technologies have the potential to improve grid efficiency and reliability, but are often costly and don't always produce achievable returns in every grid scenario. Finding a reliable and profitable strategy within advanced storage technology can be a daunting and confusing task. However, with increasing volatile weather and climate disruptions, utilities are more interested than ever in quantifying the practicality and financial viability of an energy storage system.

"The aftermath of Hurricane Sandy is an opportunity for utilities to promote the benefits of advanced storage technology and smart grid automation to legislators, judges and consumers. With the right spin, Hurricane Sandy could become a "rainmaker" for advanced storage companies across the US" says Cory Renauer of theenergycollective in his article "Hurricane Sandy, Smart Grids and Advanced Storage Technology".

Up until now, confusion, static regulatory incentives and overlooked cost associations have inhibited these forward-thinking technologies from reaching their full potential. But companies like PJM Interconnection, one of the top speaking companies at the conference, have "showed that FERC's transmission planning process accommodates not only new technologies such as storage but also changing patterns of consumers' use of electricity such as demand response," said PJM in the article "PJM Filing Highlights Public-policy Compliance with Order 1000" by Jon Hurdle from AOL Energy.

By attending the marcus evans 3rd Annual Electric Energy Storage, attendees will learn how they can incorporate storage technologies into their companies, while finding a return on an energy storage investment. Hear from storage experts including Luminant, San Diego Gas & Electric, Puget Sound Energy, Calpine Corporation, California ISO, Pacific Gas & Electric, Drexel University and many more on how enhance grid reliability through cost-competitive energy storage systems.

For more information on this conference or to get a complete list of speakers or sessions, visit http://ow.ly/fMPV6 or email Michele Westergaard, Senior Marketing Manager, 312-540-3000 ext. 6625 or Michelew@marcusevansch.com