In order be recognized as a San Francisco Green Business, a business must "meet environmental standards in four areas: waste reduction, water conservation, pollution prevention and energy conservation.

SAN FRANCISCO--Clean Power Finance, the online marketplace for residential solar financing and leading provider of solar sales software, has achieved recognition as a San Francisco Green Business from the City and County of San Francisco. Green Businesses adopt environmental practices that are sustainable as well as profitable.

Clean Power Finance's green business initiative was enthusiastically supported by management and staff, many of whom were initially attracted to the solar industry by the prospect of alleviating consumer dependence on fossil fuels. Fortunately, environmental responsibility can also offer cost savings and other business benefits.

"As a leader in the rapidly expanding residential solar industry, Clean Power Finance is committed to setting the standard for corporate responsibility and environmental awareness," said Nat Kreamer, CEO of Clean Power Finance. "In addition to putting our company values into practice, we wanted to become a Green Business to improve our bottom line. It's the same message the solar industry conveys to U.S. homeowners—environmental responsibility and renewable energy are ways not only to be green, but also to save green."

In order be recognized as a San Francisco Green Business, a business must "meet environmental standards in four areas: waste reduction, water conservation, pollution prevention and energy conservation. They must also be in compliance with all federal, state and local regulations." Businesses applying for the certification undergo rigorous quality checks to ensure the use of sustainable materials and practices ranging from floor sealants and soaps to groceries, printers and office supplies. The recognition is valid for three years, although businesses are subject to periodic spot checks within that time and must submit Annual Self-Reporting Forms.

The San Francisco Green Business Program's mission is to help San Francisco businesses adopt environmental practices that are sustainable as well as profitable. The Program is comprised of three city agencies—SF Environment, the San Francisco Department of Public Health, and the San Francisco Public Utilities Commission—and is a member of the Bay Area Green Business Program and the California Green Business Network. For information on how to achieve a Green Business certification, visit http://sfgreenbusiness.org/getting-started/.

About Clean Power Finance

Clean Power Finance is driving the mass-market adoption of residential solar by building an online business-to-business marketplace to connect the solar industry and the capital markets. Clean Power Finance provides solar professionals, including marketers, installers, manufacturers and distributors, with access to a variety of non-exclusive, white-label residential finance products and an easy-to-use solar sales quoting and design tool. The company's transparent pricing makes it easy for financial firms and lenders to invest in residential solar projects that provide reliable rates of return. Founded in 2007, Clean Power Finance is venture backed by Kleiner Perkins Caulfield & Byers (KPCB), Google Ventures, Claremont Creek Ventures, Clean Pacific Ventures and Sand Hill Angels. To learn more about how Clean Power Finance can accelerate the growth of solar businesses, please visit www.cleanpowerfinance.com.