Academy Roofing, B&M Roofing and D&D Roofing to Bring New Power-Generating Roof to Colorado Homeowners

MIDLAND, Mich.-- In October, Colorado became the first market in the country to experience how the DOW POWERHOUSE™ Solar Shingles from Dow Solar are "reinventing the roof" for a new generation of homeowners.

"The collaboration with these great professional roofing companies will help change the landscape of both the solar and roofing industries; together we are reinventing the roof and making solar accessible and more attractive for American homeowners."

Today, Dow Solar is extending the accessibility of electricity-creating roofing shingle technology by announcing the first members of the POWERHOUSE™ Authorized Dealer Network, three leading Colorado roofing contractors — Academy Roofing, B&M Roofing of Colorado Inc., and D&D Roofing —, providing the Colorado residential market with DOW POWERHOUSE™ Solar Shingles.

According to Dow Solar Vice President Jane Palmieri, today's announcement of the first members of its Authorized Dealer network marks a significant next step toward advancing the widespread availability of Dow's POWERHOUSE™ Solar Shingles to Colorado homeowners.

"Our association with Academy Roofing, B&M Roofing of Colorado Inc., and D&D Roofing allow us to bring the latest innovation in residential solar products to Colorado homeowners," Palmieri said. "The collaboration with these great professional roofing companies will help change the landscape of both the solar and roofing industries; together we are reinventing the roof and making solar accessible and more attractive for American homeowners."

Meeting the Needs of a New Generation of Homeowners

DOW POWERHOUSE™ Solar Shingles have the potential to completely transform the way homeowners think about roofing by turning a depreciating feature of the home (the roof) into a revenue-generating asset. By creating electricity for your home and your life, DOW POWERHOUSE™ Solar Shingles will pay for themselves and deliver additional value over the life of the roof.

According to Palmieri, the best time to install DOW POWERHOUSE™ Solar Shingles is when a homeowner is installing a new roof.

"We designed our solar product around the principle that the only people homeowners want and need on their roof are professional roofing contractors," Palmieri said. "Today's Authorized Dealer announcement ensures we will be in a great position to meet the needs of homeowners in Colorado by working with, equipping and training professionals who know the market."

Each of the inaugural members of the POWERHOUSE™ Authorized Dealer Network is enthusiastic about the opportunity to bring an important new product to market and build their business by reaching customers in new ways. With Dow's three Authorized Dealers trained and ready to offer DOW POWERHOUSE™ Solar Shingles as part of their roofing portfolio, homeowners throughout Colorado are now able to reinvent their roofs with a solar solution that combines design and function.

"The DOW POWERHOUSE™ Solar Shingles help homeowners think about the roof in completely new ways," said Curt Boyd, President, Academy Roofing. "It's exciting to be a part of a technology that provides a whole new purpose for the roof by enabling it to generate electricity for the home."

"The team at B & M Roofing of Colorado Inc. is thrilled to be one of Dow's first Authorized Dealers," said Brad Taylor, Vice President. "In addition to the excitement around the unique solar solutions offered by DOW POWERHOUSE™ Solar Shingle technology, we have been very impressed with the infrastructure and support that Dow has put in place to enable us to provide our customers with a positive solar purchasing experience."

"When we first learned that Colorado would be the first market for the POWERHOUSE™ product, we knew we wanted to be a ground-floor member of their authorized network," said Mike Ortega, Project Manager, and D & D Roofing. "By ‘reinventing the roof,' they are also creating opportunity for professional roofing contractors to grow their business by bringing something truly innovative to the homeowners they serve."

Behind a strong brand reputation and warranty, Dow is transforming the residential solar market by making a solar installation as easy as installing a composition shingle rooftop. This new revolutionary solar roofing product provides a new business opportunity for professional roofing contractors and homebuilders looking for a solar solution that doesn't interrupt the home's attractiveness.

Expanded availability of both the DOW POWERHOUSE™ Solar Shingles and the POWERHOUSE™ Authorized Dealer Network will be announced throughout Colorado and other U.S. markets in the coming months.

About DOW POWERHOUSE™

The DOW POWERHOUSE™ Solar Shingles is a first-of-its kind product, designed to combine the benefits of solar technology with the durability and performance of traditional roofing materials. POWERHOUSE has been developed to introduce solar technology to a new generation of homeowners by providing an unprecedented integrated roof appearance and simplified installation. It combines a roofing shingle with a solar cell, enabling the DOW POWERHOUSE™ Solar Shingle to be installed by a roofer along with standard asphalt roofing materials. This makes the DOW POWERHOUSE™ Solar Shingle an easy choice for homeowners looking for a residential solar solution that is easy to install and aesthetically pleasing. Building Integrated Photovoltaic (BIPV) products from Dow Solar are one of the many innovations from Dow establishing the Company on the forefront of alternative energy solutions and expanding Dow's commitment to using chemistry to solve the world's energy challenges. More information about Dow Solar can be found at www.dowsolar.com. Homeowners and building professionals can also follow Dow Solar on Facebook (www.facebook.com/DowSolar) and Twitter (@DowSolar) or via YouTube.

About Dow

Dow (NYSE: Dow) combines the power of science and technology with the "Human Element" to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2010, Dow had annual sales of $53.7 billion and employed approximately 50,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 35 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.