Ford motor company has actively joined the movement for making earth a more safer and cleaner planet, introduction of bio-fuel driven vehicles is its first step towards this.

Ford motor company has shown that it’s concerned towards improving the global environment. The company has delivered its 150th FFV (Flexible Fuel Vehicle). Paul Temple, vice president, is using this new vehicle, which can run on bio-ethanol derived from crops grown in UK like wheat & sugar beet.

In the company’s press release published on December 20, 2006, Ford’s sustainability director in Europe, Andy Taylor said, “ Winning the farmers’ backing in our campaign for further recognition of bioethanol as a renewable transport fuel is an important step. Ford was first into this market last year with the FFV Focus, followed by the FFV C-MAX. We look forward to working with more farmers and others in the agricultural sector to drive forward bioethanol motoring”

London’s Imperial College has conducted a research, which puts emissions from Ford FFV at 99.6g/km.

In UK, there’s more than one million hectare arable land that can be used to grow bio-fuel crops in the country without causing any effect on food production. Bio-ethanol processing plants are being constructed in Norfolk where sugar beet is being used to produce it, and Somerset where wheat is used to obtain the fuel. Currently, around 13 Morrisons fourcourts sell bio-ethanol as an E85 mix (i.e. the blend of 85% bio-ethanol and 15% petrol). At present, there are E85 pumps in Somerset, Suffolk, Norfolk, Derbyshire, South Wales, and Northants.

Expressing her views on the Bio-fuel industry in UK RNCOS said, “Agriculture can surely play a crucial role in combating climatic changes both in UK and throughout the world via the production of bio-fuel. Since, this renewable and eco-friendly fuel helps in dramatically reducing the CO2 emissions. I believe the initiative taken by Ford in this regard is truly commendable.”

RNCOS – a leading market research firm – has come up with its much-awaited report namely “UK Biofuel Market”. This report provides research and objective analysis of UK biofuel Industry. It helps clients to analyze the opportunities critical to the success of biofuel in UK.

The report helps clients to:

-- Get an insight into the trends in market performance.
-- How do the regional markets vary on the basis of their policies and trends?
-- UK bio-fuel industry performance in transportation and electricity generation.
-- Pinpoint sectors of growth and identify the driving factors.
-- Identify market, brand leaders, and understand the competitive environment.
-- What are the challenges that exist for players in this sector?

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of industry experts who analyze data collected from credible sources. They provide industry insights and analysis that helps corporations to take timely and accurate business decision in today’s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM0101.htm
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