Our objective is to change the world of electric power.   There is much talk about green energy because it is fashionable.  People are in love with the idea but the solar industry (as well as other technologies) has fallen short of making a meaningful impact on the world, as less than 1 percent of global electricity is supplied by solar.  It is not for lack of effort, it is simply an economic problem.  It is our intention to develop the solar technology that will produce electricity at a cost equal, if not less than the current low-cost alternative.

 

Our Technology development team includes researchers and engineers with extensive experience in photovoltaics and the fiber optics.  They have taken on the challenge of reengineering the solar cell to be more efficient and production-friendly.  After long discussion and analysis, the idea of the 3-dimensional solar cell took root.  We have expanded it to the point where we have now filed a patent and are in the process of developing a prototype. We believe that the future of global electric power will be driven by solar and our objective is to hasten that process.

 

The technology is being developed to overcome two major obstacles to high efficiency in current photovoltaic (PV) technology: reflection loss and re-absorption loss. We employ light management techniques combined with advanced micro-photovoltaics that allow us to overcome much of the problem.  It involves four elements of the solar cell:

 

 

We have one focus right now—the development of a prototype that will be the proof of concept of what we envision.  With a working prototype in hand, managing the growth opportunities will be good problem to have—but a problem none the less. As soon we put the final touches on the prototype, we are confident that finding the right partner will be the essential ingredient to help move it into production phase. 

 

Because our product will be a re-engineered solar cell, the application is universal. Anywhere a solar cell is currently being used, or may be used, a market exists.  We envision a vast application of our product on solar panels for homes, farms, ranches, remote villages, in giant solar arrays, solar power plants, and in small electrical products.  The potential demand is virtually unlimited.  

 

We intend to develop a prototype in 2011.  Once we are satisfied with how it is produced, things will move very quickly thereafter.

 

I am a great believer in free enterprise and the power of the capital markets.  There is a role for government in the development of new technologies that will change the world. But sometimes the electoral process gets in the way of figuring out the most appropriate approach. Government participation in green energy has had more to do with sounding good than achieving useful objectives.  So we have chosen to fund our technology independent of government participation.  Being a public company, allows us to access the capital markets.  Individual and institutional investors now have an opportunity to participate in a truly world-changing technology in which they can be proud to participate—and make money in the process.

 

Individual investors and investment funds—we are not actively seeking additional investors but are always willing to talk.

 

My crystal ball says that we will be looking at a working prototype in a year that has turned out to be better than what we currently envision. Our prototype is the key to success and the key to a globe-changing technology.  That is our total focus.

James Nelson - President and CEO
Mr. James Nelson began his executive career 30 years ago at Bain and Company, the premier business 

strategy consulting firm in the world, where he managed teams of consultants on four continents solving CEO-level programs for global companies. Prior to joining Solar3D, he spent 20 years working in the private equity industry as both a capital partner and operating CEO to portfolio companies. Mr. Nelson was a General Partner at Peterson Partners from 2007 to 2009, and at Millennial Capital Partners from 1991-2010. In addition to his responsibilities in acquisition and divestiture, Mr. Nelson worked as an executive in a number of portfolio companies. He served as CEO of Euro-Tek Store Fixture, LLC, Chairman of the Board of American Retail Interiors, Chairman of the Board and CEO of Panelview Inc. and Chairman of the Board of Critical Power Exchange, as well as serving on numerous boards of companies.